Robert A. Dougan, M.A.
Crafting Narratives that Resonate To Attract Applicants
Embark on a journey to better understand the difference between employer branding and recruitment marketing.
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Robert A. Dougan, M.A.
- Jun 1, 2023
- 2 min
Attraction by Design: Elevating Recruitment With Pre-Employment Testing
Ever thought of pre-employment testing as an attraction strategy?
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Robert A. Dougan, M.A.
- Mar 1, 2023
- 5 min
Recruiting 'Gen Z' & What They Want?
Generation Z are here to work, but how are we going to recruit and attract them to our careers?
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Robert A. Dougan, M.A.
- Feb 12, 2023
- 4 min
Job Shoppers: Why Recruitment Marketing Works!
Job applicants are shopping for the right employer. This is why employers need to market their careers. It's not just about posting jobs.
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Robert A. Dougan, M.A.
- Jun 17, 2022
- 3 min
THE STORY OF HIRING HAPPY PEOPLE
It is so important to know what you are looking for in the types of hires you want to work with you. Check out this true story.
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Robert A. Dougan, M.A.
- Jun 16, 2022
- 4 min
YOUR EMPLOYMENT BRAND STORY IN 10 SECONDS: THE 3 Cs of DIGITAL RECRUITMENT BRANDING
It is so important to be able to tell your brand story in less than 10 seconds. Understand the 3 C's of recruitment branding.
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