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About Us

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RAD Potential was created with the vision of empowering sales organizations to enhance their recruitment processes. We understood the importance of not only choosing the right salespeople, but also of evaluating sales metrics for creating a tailor-made hiring solution to achieve increased sales productivity and retention.


This ethos gave birth to RAD Potential, aiming to help sales organizations meticulously select, analyze, and train their teams. 


Our value proposition is anchored in providing a pragmatic and lasting approach towards identifying and retaining exemplary sales talent. We are committed to alleviating any past hiring problems you may have encountered, and replacing them with a newfound confidence that exceptional sales hiring is the fundamental force why your company is thriving.

We are ready to help! Your success is our success. Contact us to learn more about our services.

Our Founder

Robert A. Dougan, M.A.

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Robert A. Dougan (i.e., R.A.D) is the founder and President of RAD Potential Advisory Inc. He has over 20 years of consulting experience and is a widely sought after trainer and public speaker. He has worked with over 250+ organizations helping them improve their hiring practices.  


Let’s Recruit Better Together!

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