ABOUT US
Great financial advisors don’t just appear.
They’re selected & coached intentionally.
​RAD Potential was built for one reason: to help companies stop gambling on financial advisor hires and start making confident, data-backed decisions.
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We don’t believe in generic hiring and development solutions. We believe in a system built around your best performers, so you can hire and develop more like them.
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Our approach is grounded in evidence, not guesswork.
We analyze your top sales talent, calibrate assessments to match their AdvisorDNA, and give you a system that’s repeatable, predictable, and proven.
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No more costly misfires.
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No more hoping for results.
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​Just precision.
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Performance.
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And advisors who stay, sell, and succeed.
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We don’t just help you select and develop the best. We help you build your revenue engine.
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Ready to stop guessing and start winning?
Our Founder
My name is Robert Dougan, M.A.
Robert A. Dougan (i.e., R.A.D) is the Founder and CEO of RAD Potential Advisory Inc., and an authorized independent distributor of psychometrics assessments and programs.
Over the past two decades, Robert has consulted and worked closely with senior executives from some of the largest Banks, Investment firms, Insurance companies, and top sales organizations from across North America. Over his tenure, he has guided over 250+ organizations helping them improve sales and sales management productivity/retention through effective selection strategies and coaching using validated assessments, data analytics and development strategies.
With his growing demand for his expertise, he also shares his knowledge as a speaker and trainer where he has presented across North America, Europe, the Caribbean, and South Asia.
The key to Robert's success is he wants to be RAD at everything he does, and now he wants to help you find your 'RAD Potential'.
