ABOUT US
ABOUT US
Great salespeople don’t just appear. They’re selected intentionally.
RAD Potential was built for one reason: to help companies stop gambling on sales hires and start making confident, data-backed decisions.
We don’t believe in generic hiring solutions. We believe in custom benchmarks, built around your best performers, so you can hire more like them.
Our approach is grounded in evidence, not guesswork.
We analyze your top sales talent, calibrate the assessment to match their DNA, and give you a hiring system that’s repeatable, predictable, and proven.
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No more costly misfires.
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No more hiring on charm and hoping for results.
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Just precision.
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Performance.
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And salespeople who stick, sell, and succeed.
We don’t just help you hire. We help you build your revenue engine.
Ready to stop guessing and start winning?
DATA-DRIVEN SALES HIRING
Our Founder
My name is Robert Dougan, M.A.
Robert A. Dougan (i.e., R.A.D) is the Founder and CEO of RAD Potential Advisory Inc., and an authorized independent distributor of psychometrics assessments and programs.
Over the past two decades, Robert has consulted and worked closely with senior executives from some of the largest Banks, Investment firms, Insurance companies, and top sales organizations from across North America. Over his tenure, he has guided over 250+ organizations helping them improve sales and sales management productivity/retention through effective selection strategies and coaching using validated assessments, data analytics and development strategies.
With his growing demand for his expertise, he also shares his knowledge as a speaker and trainer where he has presented across North America, Europe, the Caribbean, and South Asia.
The key to Robert's success is he wants to be RAD at everything he does, and now he wants to help you find your 'RAD Potential'.
