Great salepeople in your company don't just appear.
They’re selected & coached intentionally.
RAD Potential was built for one reason: to help companies stop gambling on sales selection and start making confident, data-backed decisions.
We don’t believe in generic hiring and development solutions. We believe in a system built around your best performers, so you can hire and develop more like them.
Our approach is grounded in evidence, not guesswork.
We analyze your top sales talent, calibrate assessments to match their SalesDNA, and give you a system that’s repeatable, predictable, and proven.
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No more costly misfires.
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No more hoping for results.
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Just precision.
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Performance.
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And salespeople who stay, sell, and succeed.
We don’t just help you select and develop the best. We help you build your revenue engine.
Ready to stop guessing and start winning?
Our Founder
My name is Robert Dougan, M.A.
Robert A. Dougan (i.e., R.A.D) is the Founder and CEO of RAD Potential Advisory Inc., is a data scientist, and an authorized independent distributor of psychometrics assessments. He is also the creator of the SalesDNA Predictor and AdvisorDNA performance system.
Over the past two decades, Robert has consulted and worked closely with senior executives from some of the largest Banks, Investment firms, Insurance companies, and top sales organizations from across world. Over his tenure, he has guided over 300+ organizations across four continents, helping them improve sales and sales management productivity/retention through effective selection and coaching using data analytics and development strategies.
With his growing demand for his expertise, he also shares his knowledge as a speaker and trainer where he has presented across North America, Europe, the Caribbean, South America and South Asia.
The key to Robert's success is he wants to be RAD at everything he does, and now he wants to help you find your 'RAD Potential'.
