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About Us

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RAD Potential began with a mission to help companies make their hiring more effective. We recognized that hiring the right people through an effective lean recruitment process was critical to an organization’s success.

However, the number one complaint from most organizations was that they were not able to find enough quality candidates to fill their jobs. This is where RAD Potential was born, which was to help organizations attract and select more quality hires.


Our value proposition is to deliver a pragmatic and sustainable approach to attracting and selecting quality hires. We will remove any frustration you ever had about hiring, to becoming a believer that quality hiring is the magic ingredient as to why your company is thriving.

We are ready to help! Your success is our success. Contact us to learn more about our services.

Our Founder


Robert A. Dougan, M.A.

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Robert A. Dougan (i.e., R.A.D) is the founder and President of RAD Potential Advisory Inc. He has over 20 years of consulting experience and is a widely sought after trainer and public speaker. He has worked with over 250+ organizations helping them improve their hiring practices.  

Let’s Recruit Better Together!

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