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  • Writer's pictureRobert A. Dougan, M.A.

Recruiting 'Gen Z' & What They Want?


Generation Z Are Here To Work!


For the first time, Gen Z have entered the workforce in large numbers and employers are having to learn more about this generation. They have a different set of expectations what they value and they have grown up differently than previous generations did at the same age. Yet despite all these differences, Gen Z will still respond to some traditional recruiting tactics—and there are ways that employers can take advantage of this fact. In this article we look at how Gen Z's entry into the workplace affects recruiting and what you can do about it.


What Do We Know About Gen Z


Gen Z is the future of the workforce. They are more diverse than previous generations and they are generation that has had access to education through different means such as online learning or through the traditional route of academic institutions in the modern age. They're more digitally savvy than their predecessors generations given they are simply used to using technology and have grown up on social media, smartphones, and artificial intelligence this to them is the norm. Statistics, also show that nearly 70% plan on starting their own business or side hustle at some point simply due to the fact that there are a myriad of digital resources that they are comfortable with to do so.


They've grown up in a world where information is accessible at any time and are the most adaptable generation when it comes to change as they are comfortable with it. As such, they have developed an entrepreneurial spirit that makes them eager to start their own businesses or side hustle. They also tend to be a generation that are comfortable with autonomy and strongly value work life harmony, and are better than any other generations in separating those or searching out work environments that offer this type of work environment. Simply put, they are a generation that has many needs and wants that may be appealing to many organizations.


How Do Attract and Retain Gen Z Talent?


As previously mentioned, Gen Z is the first generation to grow up in the digital age. They're also more diverse with a large portion of the population being 2nd generation immigrants meaning they more or less grew up with the cultural norms from their parents coming from other countries, but have learned how to integrate these values into society and work.


Gen Z are also more likely than older generations to say they work for companies that:

  • Value diversity and inclusion (61%)

  • Offer flexible work schedules (69%)

  • Provide opportunities for professional development (63%), and

  • Allow employees work virtually (46%) or work remotely from home once or twice per week (42%).

If you're looking to attract and retain Gen Z's then always remember that they are very in tune with corporate social responsibility. For companies, it is extremely important that you make sure these messages are weaved into your employer brand. It is encouraged that companies differentiate themselves in the job market, as well as promote their employees’ loyalty and commitment through its values, mission statement, culture or reputation for treating people well.


Employers should also consider their own values when creating an employer brand if they haven't done so already. Gen Z wants to work for a company that shares similar values and beliefs as them. This means employers need to be transparent in their communications with candidates, highlighting why they are a great place to work and what makes them stand out from the competition.


Finally, it’s important to recognize that Gen Z is not a monolithic group of individuals. There are many different sub-groups within this generation that have unique needs and wants. It’s important for employers to target their messaging to these groups in order to best meet their needs and attract the right talent.


How can employers recruit Gen Z effectively?


To recruit Gen Z effectively, you'll need to get creative and use the platforms they're most likely to be on.


Digital Presence: As many may already know, that platforms like Tik Tok, Snapchat, Instagram and other social media mediums are popular among this generation, and with good reason. These platforms are where Gen Z's spend much of their time online and have built up large followings over the years. It's no surprise that many companies now have active presences on these platforms as well. If you're not active yet (or if your employer isn't), start by creating an account for yourself or your business page so that young workers can find out more about what makes your company unique from other employers in the area or industry-wide.


Video: A medium Gen Z's love is video because it allows them to express themselves visually instead of just through text messaging or emailing back and forth with potential employers. Videos offer another way for candidates to get acquainted with potential employers before applying for jobs at those companies; once posted online, these videos can also serve as an excellent way for existing employees who aren't actively recruiting new talent, but still want fresh perspectives from younger generations within their organizations' teams. In fact, a recent study found that 80% of Gen Z's said they'd be more likely to apply for a job if the company had an online video presence that showcased its culture and values.


Influencers: Since Gen Z are hanging out on multiple social platforms then it may be time for organizations to connect with influencers on these platforms to amplify your recruitment messages. Not only are many Gen Z's influencers themselves and have massive followings, they also follow key influencers and are in fact loyal to these followings. Gen Z's share with each other who they follow and communicate with their peers through these followings. Let's not forget that you may have a few Gen Z employees who are influencers themselves and may be able to help you amplify your employer brand to a larger audience.


The key here is to make sure that your company is digitally connected and that you have a social presence. We highly encourage you to use video to highlight the types of careers you're hiring for, especially if your company has a unique culture that sets it apart from other businesses in the area. Create reels or YouTube shorts about your company's mission, vision and values, you can also show potential candidates what makes your company such an attractive place to work. Increase your digital presence through influencers or even other Gen Z's who have a strong following to attract like applicants to your jobs.


Companies Who Adapt, Are Companies That Will Thrive!


Gen Z is entering the workforce at a time when many of the traditional ways of doing business are being challenged. It's no longer enough to focus on just one thing, you have to move fast, adapt quickly and prioritize what matters most. This generation has grown up with technology at its fingertips, so it shouldn't surprise us that they expect everything from their jobs: flexibility, collaboration and constant learning opportunities. Tapping into this generation can be the key to unlocking your company's future. But it’s not enough to simply hire them; you need to understand what motivates them so that you can make sure they stay with your organization for years to come.


RAD Potential Advisory helps organizations attract and select quality hires. We will remove any frustration you ever had about hiring, to become a believer that quality hiring is the magic ingredient as to why your company is thriving. Contact us and let’s recruit better together.

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