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Where Advisor Talent Is Identified, Developed, and Transformed

Select and Develop Elite Financial Advisors

Elite Financial Advisors  Starts Here!

Your Blueprint for Better Advisor Hires

More than 300 companies trust our financial advisor sales assessments because it works. They help financial sales leaders choose the right people before they hire them. Our assessments reveal a candidate’s true potential, how they sell, and whether they will succeed in your organization. Each profile is tailored and benchmarked to your sales environment and has been proven to increase the accuracy of hiring decisions and strengthen coaching conversations. You will save time, reduce costly mis-hires, and build a team of producers who perform. Try our assessment and see, with certainty, who is built for financial sales.

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The 4 Advisor Success Drivers

Core Revenue Traits

Can they generate sales?

  • Prospecting Ability

  • Closing Sales

  • Handling Objections

Growth Capacity

Will they improve over time?

  • Coachability

  • Openness to Feedback

Role & Team Fit

Will they succeed in your environment?

Execution Style

How do they operate with clients?

  • Independence vs. Collaboration

  • Sociability 

  • Analytical Orientation

  • Results vs. Service Orientation

  • Urgency vs. Relaxed

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AdvisorDNA
Performance  System

Are you struggling to fully understand how to select great advisor teams? Our comprehensive operating system is designed to make more coherent decisions for the selection of your financial advisory firm team members.

Learn how we help you navigate a full in-depth analysis your candidates strengths and growth opportunities. Engaging with us marks your move towards gaining deeper insights.

I'm Here To Help!

My name is Robert A. Dougan, M.A

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With more than 20 years of experience, Robert has supported over 300 organizations across North America, the Caribbean, the U.K., Europe, South Asia, and South America. His work focuses on one thing: helping financial leaders select and develop advisors who perform.

 

Recognized as an expert in sales and leadership assessment, Robert helps organizations hire with confidence by identifying the skills, behaviours, and potential that matter most in financial services. Every solution is tailored to the role, the culture, and the performance expectations of your team.

Finding the right people determines the future of your business. Robert provides the clarity, guidance, and tools to ensure you choose candidates who will succeed and stay.

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OUR CLIENTS

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Assessments for Every Role. No Guesswork.

Your Assessment Engineer

We don’t just build financial sales teams. We build great companies.

 

Sure, we can help you find advisors who will break records. But why stop there?

Once our clients see what’s possible, they invite us to do more, to design assessments for every role across their business.

 

Let us engineer a team that performs, grows, and wins. Say goodbye to guesswork and hello to a hiring strategy as precise as it is powerful.

Contact Us

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Mississauga, ON | service@radpotential.com

Authorized Distributor Statement: RAD Potential Advisory Inc. is a licensed distributor and authorized agent of psychometric assessments and artificial intelligence products and services. All rights to sell and distribute products and services are held by RAD Potential Advisory Inc., in compliance with licensing agreements and distribution rights.

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