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How RAD Do You Want To Be?

Attract & Select Quality Hires

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Let's Recruit

Better together!

RAD Potential offers solutions and services to make your hiring better. We offer recruitment marketing and pre-employment testing to help you attract and select more quality hires.


'That's right we're those people!'


By working with us, you will learn how to better attract, select and retain more engaged, diverse and productive employees. We take your hiring process from being a frustration to the reason why your company is thriving.

Quality hiring is all that matters!


Film Student

"The last few years have been hard on staffs everywhere. Here at Austin Film Festival, we were no exception. We found ourselves with many personnel needs and struggled to bring in ideal candidates to fill them. That is where RAD Potential stepped in. RAD Potential's processes and strategies helped us retool our overall hiring practices. With great enthusiasm, they helped us rebuild and reshape, from the ground up, our internal philosophy on staffing at all levels, from interns to executive staff. This started from better identifying our operational needs within the organization, more strategic marketing of the open positions we had available, gathering highly informative information on potential candidates, and creating standardized and clearer hiring workflows. Not only have we seen a marked difference in the candidates that show interest in AFF, but this has better helped us identify Austin Film Festival as a brand overall and made excited to update our practices and bring in new hires."

"Robert Dougan has been instrumental in transforming our 'recruitment' efforts in to an 'attraction' strategy.  He is professional, insightful and thorough. Over a series of meetings our organization created a workflow, value proposition and persona for our ideal candidate.

We just wouldn't have got here as quick as we did and as thoughtfully as we did without you, Rob. Thank you."

Business Presentation

"My experience working with Robert of RAD Potential was filled with so many moments of discovery and enlightenment! 
Robert was truly invested from the 'get go' in regards to gaining an understanding of our Family Health Team’s culture.


He provided us with valuable information and steadfast guidance throughout the process and he ultimately put us on a quest to determine what we truly value MOST in our organization. 


Robert carefully navigated us on how we could develop our “brand” showcasing the uniqueness of our organization and the ways in which we could attract and retain our organization’s best resource – our employees! #EVP

I would recommend Robert and RAD Potential to any organization looking to develop, enhance or boost their recruitment and retention strategies!"

Image by Green Chameleon

RAD was able to act as a catalyst in our efforts to define our talent acquisition and attraction strategy. As an organization going through a tremendous amount of transformation, we were working to bridge the gap between our old and new approach. RAD offered consultation on several topics including campus hiring, candidate assessments, competency mapping, emerging KPIs and recruitment marketing.  RAD Potential helped to expedite the process and get us to a place of solutioning. 

How We Help


Boost your attraction power through recruitment marketing.

Pre-Employment tests

We offer pre-hire testing solutions to improve the quality of your hires.


Work with a recruitment coach to build a strong talent strategy.

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Mississauga, ON

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