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How RAD Do You Want To Be?

Data-Driven, Evidence-Based Sales Hiring

Learn More

Linking Sales HiresTo Business Growth!

Discover seamless sales hiring success with RAD Potential, where precision fuels your talent strategy!

 

Navigate your hiring journey with our custom pre-employment tests, artificial intelligence and insightful analytics services to replicate success with every new sales hire to your team.

replicating sales success one hire at a time!

fueling your sales strategy with precise
hiring

"client testimonials"

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TD BANK
Corey Shaw, Former Head of  Talent Acquisition
Branch Banking

Robert has been a great partner to originate and deliver on a cross national / business initiatives for TD's recruitment. He shows great business expertise and a willingness to understand the issues to form effective solutions to support implementation. Responsive, forthright, balanced and considerate are but a few adjectives Robert brings forward in his dealings. I would recommend Robert to anyone looking to form a true win win partnership.

LONGEVITY ACHIEVED
Alaeddine Jabri, Managing Partner

I can’t recommend RAD Potential and Rob enough! Working with him is an absolute joy. Rob’s the kind of guy who’s always on the ball – he never misses a mark and is continually thinking two steps ahead. He’s the one spotting challenges before they even crop up and setting us up to tackle them early. Under Rob’s watch, we revamped our whole approach to attracting talent. It didn’t just change how we work —it reshaped our entire business model, making everything run smoother and setting us all up for success. Honestly, I can’t imagine how we would have reached where we are without him.

Business Meeting

AMERICAN NATIONAL INSURANCE COMPANY
James Collura, Retired Chief Marketing Officer

I have known and worked with Robert Dougan for more than twenty years! Everything Robert does, he does for his customers. Robert is an awesome complete trainer with outstanding communication skills so that he relates to your teams and to their requirements.
Robert is thoroughly skilled in technology, but he is BEST at the analysis of sales people AND able to relate the information in simple easily applied terms.  Robert has changed the face of simple recruiting to SKILLED SELECTION.

Young Businesswoman

ALLSTATE CANADA
Bipin Lakhani, Former Director Business Integration

Robert has been a terrific service provider to our company. He has helped us through some major organizational transformation and has been extremely creative in his approach to guide us through it. Thanks for being a great partner Robert.

How We Help!

Select

We offer pre-employment testing to improve the quality of hire

analyze

Work with us to analyze your sales recruitment data in order to keep top talent.

Artificial Intelligence

Use AI to engage applicants intelligently and match candidates to roles quickly.

training

Our training programs enhance your recruitment and development practices.

Our Happy Clients

"RAD has been a training and coaching resource to our sales leaders for over two years.  Robert has helped us build out repeatable, consistent systems when it comes to recruiting, selection and advisor coaching.  We continue to partner with Robert and RAD because his processes work!"

Duane Zappitelli, VP of Sales,

Serenia Life

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Mississauga, ON

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