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FEATURED in
Hire Salespeople
With Precision!
A data-driven approach to hiring salespeople, where precision fuels your sales strategy!
We specialize in helping organizations make smarter hiring decisions. Our SalesDNA Predictor system uses artificial intelligence, psychometric assessments and advanced analytics to create custom benchmarks to match top sales talent. Unlike recruitment firms, we don’t source candidates, but rather we enhance your selection process to increase sales productivity and retention.
SalesDNA Predictor
The System That Drives Performance
01
Assessments
250+ companies can't be wrong! We offer the most predictive sales and leadership assessments that actually assesses skills and behaviours tied to on-the-job performance. We don't just let you hire any anyone, as our assessment is customized to your top performers.
02
Create Hiring Benchmarks
Our customers deserve the best to be able to identify star candidates. When you choose to work with our team, we can help you benchmark the assessment to consistently select quality and excellence.
03
Leverage AI
We combine AI-driven efficiency with precision hiring to match you with sales candidates who are predicted to be star performers. Recruit smarter, with less effort, and secure quality sales talent every time.
04
Debriefing Services
If you're unsure how to interpret the results or want to compare candidates, our debriefing services are here to help. Our expert team offers a paid service to guide you through the assessment results, providing professional insights and recommendations. Schedule an online appointment today.
Here's What Our
Clients Say....
GREATWAY FINANCIAL
Pearl Rebollos,
Chief Distribution Officer
RAD Potential has been a game-changer for Greatway Financial in enhancing our agent screening and guiding sales leaders toward better-informed decisions. With RAD, we can quickly identify candidates who not only align with our values but also have the drive and resilience essential for long-term success. This tool has become a vital asset in our recruitment process, providing valuable insights that allow our sales leaders to focus on nurturing talent with the highest potential.
GUARDIAN LIFE OF THE CARIBBEAN LIMITED
Gregg Mannette,
Vice President of Sales
Robert, it’s been 6 years since I met you and you just keep getting better! The gratitude and satisfaction of the team based on the feedback received thus far is truly inspiring.
You are a master at what you do and I am so happy that the impact was exactly as I intended it to be. We still have much work to do, and will certainly be making things happen as we partner to take Guardian Life of the Caribbean forward.
AMERICAN NATIONAL INSURANCE COMPANY
James Collura,
Chief Marketing Officer
I have known and worked with Robert Dougan for more than twenty years! Everything Robert does, he does for his customers. Robert is an awesome complete trainer with outstanding communication skills so that he relates to your teams and to their requirements.
Robert is thoroughly skilled in technology, but he is BEST at the analysis of sales people AND able to relate the information in simple easily applied terms. Robert has changed the face of simple recruiting to SKILLED SELECTION.
DESJARDINS FINANCIAL SECURITY INDEPENDENT NETWORK
Shawn Smith, Managing Director South Western Ontario Region
Robert I want to thank you so much for your contribution to our team. We are really at a turning point with the team and your content and coaching was the right medicine for us to move forward . I truly respect and appreciate your continued support to the SWO team
Our Happy Clients
Copyright ©2025 By RAD Potential Advisory Inc.
Mississauga, ON | Phone: 1+ 289 802 6332 | service@radpotential.com
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Authorized Distributor Statement: RAD Potential Advisory Inc. is a licensed distributor and authorized agent of psychometric products and services. All rights to sell and distribute products and services are held by RAD Potential Advisory Inc., in compliance with licensing agreements and distribution rights.
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