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What You're Overlooking in Sales Hiring Could Be Costing You Millions
Bad hires cost sales before they ever begin!
You’re not a gambler. You’re a strategist.
Yet every time you hire based on a polished résumé and a charming interview, you’re rolling the dice.
You’re betting your quota, your reputation, and your team’s morale, on a hunch.
But what if you could replace luck with logic?
What if you could spot the SalesDNA of a top performer before you ever make the hire?
This is the promise of RAD Potential:
We’re not recruiters.
We’re performance engineers, armed with your sales data and a proven methodology to decode what drives your top performers.
We don’t guess. We measure.
We build a blueprint, so you can hire more people who sell, stay, and succeed.
Our Rallying Cry For Sales Leaders!
Start Engineering Your Sales Success
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Trusted by 250+ companies worldwide.
We deliver the most predictive sales and leadership assessments, built to measure the real skills and behaviours that drive on-the-job performance. We don’t just help you hire. We help you replicate your top performers.
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Your deserve a system that finds stars, not guesswork.
When you work with us, we benchmark your top performers and calibrate the assessment so you can hire for quality, consistency, and results.
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Hire smarter. Sell more. Stress less.
We combine AI-driven efficiency with precision hiring to match you with predicted star performers. Recruit faster. Screen better. Secure top sales talent every time.
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Need help interpreting results?
Our expert debriefing service gives you clear, professional insights so you can make confident, data-backed hiring decisions. Book your online session today.
Here's What Our
Clients Say....
GREATWAY FINANCIAL
Pearl Rebollos,
Chief Distribution Officer
RAD Potential has been a game-changer for Greatway Financial in enhancing our agent screening and guiding sales leaders toward better-informed decisions. With RAD, we can quickly identify candidates who not only align with our values but also have the drive and resilience essential for long-term success. This tool has become a vital asset in our recruitment process, providing valuable insights that allow our sales leaders to focus on nurturing talent with the highest potential.
GUARDIAN LIFE OF THE CARIBBEAN LIMITED
Gregg Mannette,
Vice President of Sales
Robert, it’s been 6 years since I met you and you just keep getting better! The gratitude and satisfaction of the team based on the feedback received thus far is truly inspiring.
You are a master at what you do and I am so happy that the impact was exactly as I intended it to be. We still have much work to do, and will certainly be making things happen as we partner to take Guardian Life of the Caribbean forward.
AMERICAN NATIONAL INSURANCE COMPANY
James Collura,
Chief Marketing Officer
I have known and worked with Robert Dougan for more than twenty years! Everything Robert does, he does for his customers. Robert is an awesome complete trainer with outstanding communication skills so that he relates to your teams and to their requirements.
Robert is thoroughly skilled in technology, but he is BEST at the analysis of sales people AND able to relate the information in simple easily applied terms. Robert has changed the face of simple recruiting to SKILLED SELECTION.
DESJARDINS FINANCIAL SECURITY INDEPENDENT NETWORK
Shawn Smith, Managing Director South Western Ontario Region
Robert I want to thank you so much for your contribution to our team. We are really at a turning point with the team and your content and coaching was the right medicine for us to move forward . I truly respect and appreciate your continued support to the SWO team
Our Happy Clients
Copyright ©2025 By RAD Potential Advisory Inc.
Mississauga, ON | Phone: 1+ 289 802 6332 | service@radpotential.com
Authorized Distributor Statement: RAD Potential Advisory Inc. is a licensed distributor and authorized agent of psychometric products and services. All rights to sell and distribute products and services are held by RAD Potential Advisory Inc., in compliance with licensing agreements and distribution rights.