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  • Writer's pictureRobert A. Dougan, M.A.

The Dynamics of Talent Analytics: Maximizing the Potential of Your Data Wealth

Updated: Aug 21, 2023



Do you have ample data, yet struggle with what to do with it all? The top-tier organizations harness the power of analytics, effectively interpreting their data to unlock ways to optimize organizational success.


While there are organizations that suffer from a dearth of data, making analytics enrichment impossible, a more prevalent issue is that many companies are data affluent yet analytics deficient. They're accumulating a plethora of HR data but lack the know-how to harness it effectively.


Data acquisition is just the initial phase; the crux lies in analytics, which aids in the transformation from mere data to insightful knowledge, and ultimately strategic solutions. The objective is to exploit your data to address strategic queries that will boost your organization.


In your organization, are you capable of deciphering the data you've gathered to answer vital questions? Are there questions you're struggling to answer, and what kind of data do you need to resolve these?


The Strength of Analytics in Recruitment


For instance, let's consider recruitment as a scenario where organizations can strategize through data.


Did you realize that six fundamental traits are instrumental in forecasting performance and retention in recruitment? These attributes are:

  • Recommendation from a colleague or community member

  • Relevant past experience

  • Full-time employment status

  • More than six years of employment with one company

  • A history of working more than 40 hours weekly

  • A progressive career path

How Have We Determined This?


This knowledge comes from our experience of working with numerous companies that have monitored this data during their recruitment process and then verified it against performance and retention metrics.


By systematically collecting and tracking such data, businesses can predict outcomes more accurately, thus enhancing profitability. Two key considerations in this process are:

  • ​Striving to be not just Data Wealthy but also Analytics Wealthy. Access to abundant data points is merely the beginning - the key is to employ it to boost your ability to predict performance and retention within your company. If the process of analyzing this information seems daunting, consider partnering with an organization that can assist you.

  • ​Completing all stages in the recruitment process is crucial, regardless of whether you're hiring urgently or aiming to reduce time to hire. Our data strongly suggests that adherence to the process doubles the predictability.

Predicting Performance and Retention


Retaining high-performing employees is the ultimate goal of most systematic selection processes. It's straightforward to optimize recruitment for either performance or retention, but improving both simultaneously is the real challenge. This is where the importance of talent analytics and processes comes into play.


Companies that strategically use data not only find top performers more easily but also save time in the hiring process and enhance the predictability of selecting a top performer who will stay. By adhering to the process and using data to make more predictive hiring decisions, these companies dramatically boost their bottom and top line.


Case Study: Predictive Hiring Process


We have assisted numerous clients in setting up predictive processes to enhance their hiring. I would like to share one specific case:


The client conducted an experiment with their hiring managers. Initially, they strictly followed the hiring process with one group of candidates. Then, with another group, they ignored the process.


The outcomes when adhering to the process were significant: a 50% increase in retention and accurate classification of 80% of top performers. This demonstrates the predictive power of a meticulously followed hiring process.


Consider this: if you enjoy casino games and I told you that, based on empirical data, there's an 80% chance of winning every time, provided you stick to a specific method – wouldn’t you follow it? This is the principle we're highlighting: by sticking to a selection process grounded in predictive data points, companies can vastly improve their chances of hiring top performers who stay.


From Data to Strategy


Mastering the interpretation of talent intelligence and predictive analytics requires statistical acumen and analytical expertise. Blending the art and science of recruitment lets companies deeply understand their culture of high performers and reproduce that success.


What distinguishes good companies from great ones, particularly in terms of profitability and competitiveness, is this approach. This isn't a one-off process; rather, it's an evolutionary journey where the predictive model constantly improves over time. The crucial question companies should ask is, "How predictive is our hiring process now, and how can we continually enhance it?"


By increasing the quantity of data points you collect and improving your data analysis skills, you can continually refine your prediction model for selecting top performers who stay, significantly boosting effective retention.


Moving your organization from mere data collection to accurate prediction using your data signals the transition to truly strategic thinking.


Should you wish to maximize the potential of data in your recruitment process, please get in touch with RAD Potential directly. You may be surprised by the extent of your data wealth!


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