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Crafting Narratives that Resonate To Attract Applicants
Embark on a journey to better understand the difference between employer branding and recruitment marketing.
Robert A. Dougan, M.A.
Oct 1, 20232 min read
24 views
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Attraction by Design: Elevating Recruitment With Pre-Employment Testing
Ever thought of pre-employment testing as an attraction strategy?
Robert A. Dougan, M.A.
Jun 1, 20232 min read
24 views
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Game-Changing Employer Branding Strategies
Employee spotlights fuel marketing careers by showcasing expertise, passion, and success stories, fostering trust and attracting top talent.
Robert A. Dougan, M.A.
May 22, 20231 min read
15 views
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Recruitment Marketing = Talent Attraction
Recruitment marketing is a strategy that companies use to attract and engage top talent.
Robert A. Dougan, M.A.
May 20, 20231 min read
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Job Shoppers: Why Recruitment Marketing Works!
Job applicants are shopping for the right employer. This is why employers need to market their careers. It's not just about posting jobs.
Robert A. Dougan, M.A.
Feb 12, 20234 min read
36 views
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