Robert A. Dougan, M.A.Oct 12 minCrafting Narratives that Resonate To Attract ApplicantsEmbark on a journey to better understand the difference between employer branding and recruitment marketing.
Robert A. Dougan, M.A. Jun 12 minAttraction by Design: Elevating Recruitment With Pre-Employment TestingEver thought of pre-employment testing as an attraction strategy?
Robert A. Dougan, M.A. May 221 minGame-Changing Employer Branding StrategiesEmployee spotlights fuel marketing careers by showcasing expertise, passion, and success stories, fostering trust and attracting top talent.
Robert A. Dougan, M.A. May 201 minRecruitment Marketing = Talent AttractionRecruitment marketing is a strategy that companies use to attract and engage top talent.
Robert A. Dougan, M.A. Feb 124 minJob Shoppers: Why Recruitment Marketing Works!Job applicants are shopping for the right employer. This is why employers need to market their careers. It's not just about posting jobs.