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Improve Your Sales Hiring!

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Your Partner in Sales Recruitment Excellence


At RAD Potential, we specialize in elevating sales organizations through data-driven and evidence based sales recruitment. Our unique approach centers on replicating the success of your top-performing sales hires by setting a new benchmark for recruitment.

With over 20 years of experience across major sales organizations in North America, we don't just understand sales – we understand success. Our expertise lies in shaping sales teams into star performers. We're not just data scientists; we're architects of sales productivity.

"Let's Build Your Sales Team Together"

Transforming Sales Teams With Data-Driven Precision

We empower sales organizations to redefine their hiring benchmarks by mirroring the success of their top performers. Our approach is rooted in detailed personality assessments, designed to uncover the distinguishing traits that set your best salespeople apart from the rest. By analyzing these key characteristics, we craft a sophisticated selection model that predicts on-the-job performance with remarkable accuracy. 

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Elevate Productivity & Retain Top Sales Talent

At RAD Potential, we go beyond just setting a benchmark for hiring success; we embark on a journey with you. Our commitment extends to continuously validating and fine-tuning the hiring model we develop together, ensuring it consistently aligns with your evolving needs. Our goal is not only to help you bring aboard top-tier sales talent, but also to ensure these individuals are a lasting fit for your organization, contributing to long-term profitability. 

Conducting Your Sales Benchmark Study:
Simple, Fast & Easy!


Assess Your Sales People

The initial step involves selecting a mix of your team's top and bottom performers for our specialized sales assessment. Your executive team will receive an in-depth report on each individual, encompassing details about their sales potential and personality traits. This forms the cornerstone in identifying the key differentiating factors between these two distinct groups, laying the groundwork for our analysis.


Conduct a Benchmark Study

In the second phase, we integrate the insights gained from your team's assessments with the sales data you provide. This allows us to construct a predictive hiring model tailored to your organization. This model not only aligns with your specific needs but also vividly demonstrates the potential increase in ROI by strategically selecting high-performing sales candidates.


Study Insights & Custom Hiring Model

For the final step, we'll deliver a comprehensive presentation to your leadership team, emphasizing the distinct differences between your top and bottom performers as revealed by the sales assessment. Additionally, we'll showcase the anticipated ROI that comes with implementing the predictive hiring model. Upon gaining your team's consensus, we will tailor and integrate this model into your sales assessment, empowering you to effectively identify and select future star performers in your hiring endeavors.

Unlock The Power Of Data 

Optimize Your Sales Hiring

In today's data-rich landscape, businesses often find themselves swimming in a sea of information but lacking the clarity to turn it into actionable insights. That's where RAD Potential steps in – to transform your data into a strategic powerhouse that not only improves your hiring process but also empowers you to retain the best sales talent for the long haul.


We're more than just data scientists; we're your strategic partners in leveraging your ever-growing data repository for sales recruitment success. Our mission is to bridge that gap by providing actionable insights that breathe life into your sales data and propel your recruitment efforts forward.


Bridge the G.A.P. From Good To Great!


Imagine a journey where your sales hiring strategy evolves from good to great, all thanks to our tailored G.A.P. services.


Grow: This is where we refine the art of understanding your existing sales recruiting data. We take your recruiting data to better understand and unveil hidden patterns. It's about transforming raw data into a blueprint for strategy.


Accelerate: Step up your game by benchmarking your successful sales people against sales production metrics and assessment data. We help you  better understand what great sales people look like for your. Our accelerate program helps you fine-tune your hiring approach with precision.


Predict: The future belongs to those who are prepared for it. With our 'Predict' program, we tap into the longitudinal recruitment data you've been collecting on your sales people. From this wellspring of insights, we forecast trends, ensuring your retention and sales performance strategies are ahead of the curve.


Impact that Fuels Sales


Remember, it's not just about spotting trends; it's about crafting a predictive sales hiring model that drives real impact on your business. The heartbeat of your organization is fueled by smart hiring decisions, and your data serves as the lifeblood that propels it forward.


Elevate Your Sales Hiring Game!

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