SalesDNA: Predict Performance & Prevent Million-Dollar Hiring Mistakes

What if you could predict five years of sales success… before you even hired?

That’s not science fiction—it’s exactly what one company discovered when they applied the SalesDNA Predictor Benchmark Study.

The Problem

Hiring salespeople has always been a gamble. Resumes look perfect. Interviews impress. Yet, six months later, sales numbers tell another story. For one company, that gamble cost them millions in missed opportunities.

The Breakthrough

The SalesDNA Predictor doesn’t guess—it measures what actually works.

• Step 1: Assess the Team – Top and bottom performers completed a specialized behavioral and psychometric assessment.

• Step 2: Map the DNA – Data from those assessments revealed the unique traits that fuel top performance—persistence, emotional intelligence, relationship-building, and drive.

• Step 3: Predict & Align – Future hires were screened against that benchmark. Candidates who didn’t match the “DNA” of success? They never made it to final interviews.

  
  

The Impact

The result? A 16 million dollar swing in sales performance. Underperformers were replaced with data-backed hires who hit the ground running. Attrition dropped. The sales pipeline flourished.

Why It Works

Because it’s not about “gut feel.” It’s about predicting performance with science. Ogilvy said it best: “If it doesn’t sell, it isn’t creative.” The SalesDNA Predictor is creativity backed by math—it sells because it works.

The Bottom Line

Your next hire could be your next top performer—or your next costly mistake. The difference is knowing their Sales DNA before you hire.

Want to find out your team’s DNA?Reach out. The insight could be worth millions.