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  • Writer's pictureRobert A. Dougan, M.A.

Are You Searching For ‘Tomorrow's’ Talent?

Updated: Apr 3, 2023


You've probably heard that talent is the most valuable commodity of tomorrow. The key to attracting and retaining it is by leveraging your employer brand. To put it simply, employer branding is a set of tools that helps you create an identity for your company in the mind of candidates so they can see how working for you would benefit them.


Employer brands go beyond simply recruiting and hiring great people, they're also about retaining employees and ensuring that your business has a reputation within the industry as one of best places to work. That's why developing a strong employer brand is crucial if you want to attract, engage and retain future talent with your business today.


Talent is the most valuable commodity!


There is no excuse about becoming fatigued when it comes to filling vacancies in your organization. This is why you need to take a proactive approach to your recruitment attraction strategy.


Posting job listings when you're in a bind just won't cut it anymore. Instead, it's crucial to establish and promote a strong employer brand that will resonate with job seekers. With a well-crafted employer brand, you'll attract top talent even before the need arises. Don't wait for the perfect candidate to come to you, but rather go out there and actively court them with your irresistible employer brand.


Talent is hands down the most valuable commodity an organization has to survive, and it's becoming even more scarce every day. There are more jobs than there are people to fill them, but there aren't enough candidates with the right skills to fill those roles. This means that companies need to start recruiting earlier than ever before and start with early talent and emerging talent, and organizations need to do it differently than they have in the past if they want to attract top talent.


It's not just about marketing to talent, it's about attracting them too.


Attracting talent is not just about marketing to them; it's also about attracting them. When you're trying to attract talent, the difference between marketing and attraction can be subtle but crucial.


Attraction is about creating a positive perception of the company that will naturally draw candidates towards it. Marketing, on the other hand, is about actively promoting the company and its employer brand to a wider audience through various channels such as social media, job boards, and advertising. Attraction is more focused on creating a strong employer brand and company culture, while marketing is more tactical and involves specific campaigns to reach a target audience. Both attraction and marketing strategies are important in recruitment and should work together to create a cohesive and effective approach.


One of the biggest mistakes companies make when trying to attract new employees is focusing too much on their own needs of what they want from an employee rather than what that person wants from his or her job. This approach doesn't work because most people aren't looking for just any job; they're looking for a great fit with an organization that aligns with their values and interests (and vice versa).


To attract top candidates, you need more than just good pay and benefits: there has got to be something more such as:

  • Promoting a positive culture where people feel valued as individuals within the team structure;

  • Opportunities for personal growth;

  • Flexible work arrangements if desired;

  • Perhaps even some fun social events thrown into the mix once in a while; and

  • Last, but not least, how you care about your employees wellbeing.

These are the things that candidates care about when looking for career opportunities that match them best. They want to know how it matches them. The key to attraction power is by how you amplify this message to an audience that this will resonate with.


To stand out from the crowd and win over the best candidates, you need to implement some of these elements into your employer brand so that it resonates with them. This means showcasing your company culture and values through your digital presence. But it's not just about marketing, it's about truly caring for your employees and creating an outstanding workplace. With a powerful employer brand, you can attract and engage talent like never before, building a team that's excited to work for you both now and in the future.


Understanding the digital landscape is key to attracting and engaging with talent.


You may be familiar with the term "digital landscape," and do you know what it means?


It's a term that refers to the online world and all its components. As you can imagine, this space is constantly changing, so it's important for employers and candidates alike to stay up-to-date on what's happening in this arena. As part of this effort, candidates are looking for jobs on social media platforms such as LinkedIn, and many employers are using these same platforms to advertise their jobs! In fact, research shows that applicants are more likely to apply for positions if they see them on social media sites rather than traditional job boards.


Here are five tips from the pros in the recruitment industry to up you digital game when it comes to attracting talent:


Build a strong employer brand: Companies need to communicate their values, culture, and work environment through online channels to attract top talent.


Optimize job descriptions: Job postings need to be clear, engaging and highlight the key responsibilities and qualifications required for the role. Use keywords in job descriptions for better search engine results.


Leverage social media: Social media platforms offer a powerful way to promote employer brand and job opportunities. Companies should use social media to showcase the company's culture, share company news, and post job opportunities.


Use video and visual content: Video content is more engaging and entertaining than text alone. Companies can create employer brand videos that showcase company culture, team dynamics, and employee testimonials.


Use data analytics and automation tools: Digital analytics tools and automation software can help companies to streamline their recruitment processes and optimize their recruitment marketing campaigns. By analyzing the data, companies can better understand which campaigns and channels are most effective in attracting top talent.


Know your audience and how to reach them.


It is one thing to leverage digital content in your marketing, but you can’t market to anyone without knowing your audience well enough to attract them to your jobs.


Knowing your audience is crucial for effective recruitment marketing because it enables companies to tailor their messaging and approach to the specific needs, interests, and preferences of their target candidates. By understanding what motivates and drives their ideal candidates, companies can create compelling employer branding messages, craft job descriptions that speak to their target audience, and select the right communication channels to reach them.


Recruiting in the digital age requires a deep understanding of the online behaviors and preferences of job seekers, as well as the ability to leverage technology and data analytics to optimize recruitment marketing campaigns. By speaking directly to their target audience, companies can attract top talent and build a strong, high-performing team that drives business success.


Understand how to reach your target audience Once you have identified the demographics and psychographics of your ideal client base, find out where they spend their time online and how best to connect with them there, and then go do it! Don't forget about offline methods as well: where do these people live, work, play? Where would a good place for me put my billboard ad? What events does my target market attend regularly?


Developing a talent brand is crucial so you are not forgotten.


Employer brand is the perception of an employer held by candidates. It's the sum of all the interactions that candidates have with you and your company, as well as what they say about you to others.

This includes everything from social media posts to job ads, but it also extends beyond this--to things like company culture and values, employee reviews on Glassdoor or Indeed (or elsewhere), and any other information available online about what it's like to work at your organization.


Your employer brand can make a difference between being noticed and being forgotten in an increasingly crowded marketplace for talent. Employer branding is not just about marketing to talent, it's also about attracting them. Your employer brand represents the value you bring to your employees and potential applicants, so it should be consistent with your business strategy and aligned with the culture of your organization.


When an employee joins a company that has created an outstanding employer brand, he or she will feel good about their decision because they know they're joining something special: an organization that cares about its people more than just paying them well or giving them perks like free food on campus.


An employer brand can help attract and engage future talent.


Your employer brand is the way that you are perceived by candidates, and your recruiting strategy is how you attract talent. Your employer brand is how you engage talent, retain it and develop it. Employer branding is more than just a logo or slogan; it's an overall perception of who your company is as an employer of choice in relation to competitors in the marketplace.


Employer brand is the perception of your company as an employer. It's a key differentiator in today's talent market, and helps you attract, engage and retain talent not just for your openings but also for future applicants and future job openings. You always have to be one step ahead of your competitors competing for the same talent.


Always remember that your employer branding is critical to the recruitment process because it influences how people feel about working for your organization, and whether they apply for jobs at all. Talent is key for any business, so make sure yours stands out from the crowd!


RAD Potential Advisory helps organizations attract and select quality hires. We will remove any frustration you ever had about hiring, to become a believer that quality hiring is the magic ingredient as to why your company is thriving. Contact us and let’s recruit better together.

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