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  • Writer's pictureRobert A. Dougan, M.A.

Employee Spotlights Show Off Your Greatest Company Asset


Your employees are your greatest asset, and they know a lot of things about your company that you don't. They know what it's like to work there, what the culture is like, and how they can help your company grow. So why not leverage that knowledge to attract new talent? Employee spotlights can do just that by showing off an employee's personality in a way that gives potential candidates a sense of what it would be like to be on the team at your company.

Spotlights are a great recruiting tool. They help you attract and engage with potential candidates, connect with the community, and show off your organization’s culture. Plus, they’re free to create! So why not use them more frequently?


In this blog post, we will explore ways to make your employer brand more authentic and compelling by spotlighting your employees.


The Heart & Soul of Your Company: Employees!

When you're trying to get new hires, it's important to show them what kind of people they'll be working with. You want them to know that your company is one where everyone is friendly and supportive, from the CEO down through every level of management.


Show them around your office space and talk about how much fun you have together as a team. Showing off pictures of company events, parties and other activities will help show potential hires that this is an environment where they can feel comfortable being themselves (and having fun!).


Once you've shown off all those great things about yourself and your business, it's time for the next step: showing off what type of work space employees have access to when they come into work each day!

Many companies focus on their product or service or their history. They put a lot of effort into making sure that people know who they are, what they do and why it's important to the world. But when it comes down to it, employees are the heart and soul of a company.


If you want your employees to be happy at work, show them some love and show them off using employee spotlights!


How Do I Get Started?

Employee spotlights are a great way to generate positive feelings about your company. They'll also help you find new employees who fit well with your company culture, which can save you money down the line.

  • Create a list of employees to spotlight.

  • Look for opportunities to highlight employees in your office.

  • Use employee spotlights to tell stories about your company culture and mission, as well as how it impacts the lives of others (or at least one person).

How Do I Conduct Employee Spotlighting?

Employee spotlights are a great way to show your employer brand in action. They can be used to showcase the different types of employees you have, as well as their experiences at the company.


The most important thing to remember when it comes to interviewing is that the goal is not just to get information for your video or testimonials, but also for your company to showcase your employer brand.

  • Ask questions relevant to your company: People love to share why you are a great place to work and what they do. Ask people to be honest and authentic about what they like about what they do and why they enjoy the workplace.

  • Do not ask leading questions (questions that suggest an answer): For example: "Do you like working here?" This can make potential candidates feel pressured and uncomfortable.

  • Ask open-ended questions: "What was one thing you wanted to share about your time working here?" Another question might be “What attracted you to our company when you applied?”

  • Highlight employee activities: It's important to showcase the skills that employees have. Remember you are looking for similar skill sets and when people learn you have hired people like this then they are interested in looking to see if you are hiring.

  • Talk about the benefits of their skills: People are proud about what they do and what they are good at. Have them share their expertise because their expertise helps the company grow.

  • Showcase different types of activities: For example, one employee might be writing a blog post on how they use their marketing skills in their job, while another might be making a video about how she built her career path from being an intern into a full-time employee at your company.

  • Share personal stories: Sharing personal stories or relevant experiences and interesting facts about your employees. It's important that you make sure these stories are compelling and authentic. You can use photos or videos to help tell the story of each employee's journey with your company, as well as quotes from them that highlight their favorite parts of working with you.

  • Make sure you get permission: Gain permission from the employees before you post anything. If they don't want their names or faces used, don't use them! Not everyone is comfortable with promoting themselves publicly but they may still want to share information to help you recruit more quality people. Sometimes just a quote with their position without mentioning their name is a strong testimonial to broadcast out on your website or social media.

  • Always make it authentic: Let the interviews be natural so that people can relate to your employees. In today’s marketplace people want authenticity and they really want to understand your workplace and the people who work in it.

Digital Content Marketing.

Employee spotlights are a great way to show that your company cares about its employees. They can be used for both digital and offline career sites, as well as social media content.


Employees know the ins and outs of what it's like to work at your company, so they're a great source of information when it comes to creating authentic employer brand content. Employee spotlights allow you to highlight the best parts of working at your company while also providing tips on how others can get involved in those activities themselves! Everyone loves to see others succeed, and your audience is no different.


When you're using digital marketing to show off employee spotlights, it's important that you focus on the accomplishments of your employees rather than just trying to sell something. By highlighting how great your employees are at what they do, you'll be able to build trust with potential future applicants while also showing off how much value each person brings into the company as an individual contributor (and not just another cog in a machine).


Show Off Your Awesomeness!

We know that you have a lot on your plate, but don't let that stop you from showing off the awesome people who work for your company. Digital marketing is an easy and effective way to get the word out about your employees' accomplishments and make them feel special. Recruitment Marketing Partners a digital recruitment marketing agency can help you develop a strategy to boost your presence to show off your employees.


Employee spotlights are a great way to showcase the people who make your company great. They can be used in many different ways, such as on career sites or social media profiles. Be sure to consider all of these options before deciding which one is right for you!


RAD Potential Advisory helps organizations attract and select quality hires. We will remove any frustration you ever had about hiring, to become a believer that quality hiring is the magic ingredient as to why your company is thriving. Contact us to learn more about our solutions and services to help you recruit better.


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