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  • Writer's pictureRobert A. Dougan, M.A.

Digital Presence Improves Employer Branding

Employers who fail to adapt their digital presence to the expectations of today’s generation of workers risk losing out on top talent.

Employer Branding has never been more important.

Employer branding has never been more important. With the rise of social media and the ability for candidates to find out everything about you before they even apply, it's crucial to have a strong employer brand that can attract and retain the right talent.

Because of this, many organizations are hiring marketing agencies and recruiters who specialize in employer branding. They know how important it is to create an attractive workplace so that people want to work there - and they know how easy it is for candidates today to make judgments based on what they see online.

It's not enough to just have a website that looks good and has information about the company and its culture. You need to make sure your social media accounts are up to date, your blog is interesting and informative, and you're sharing relevant content that people actually want to read.

From the employer's perspective, having a strong ‘Employer Brand’ helps you attract and retain the right talent.

From the employer's perspective, having a strong ‘Employer Brand’ helps you attract and retain the right talent. It enables you to quickly identify top candidates and make them feel welcome at your organization.

Your digital presence can also be used to showcase relevant information about your organization that would not otherwise be available in traditional job postings or interviews. For example:

  • You can use your employer brand to highlight the benefits, perks and culture of working at your organization. -You can feature employee testimonials, interview questions or company videos that provide a more personal look into what it’s like to work there. -

  • Your digital presence can help you connect with candidates who might not otherwise apply for job openings.

  • Your Employer Brand can help attract candidates with the right skills and experience required to fit your organization’s culture.

  • Employer Brand can be used as a competitive advantage in attracting talent, especially if your competitors don’t have one.

Building your employer brand means that you treat it like a product marketing campaign.

Employer branding is a marketing campaign. It's not just the job description and benefits, it's not just your employer brand website, and it's not just your social media accounts. Employer branding is a long term project that requires you to treat it like one: by having a strategy in place and implementing it consistently over time.

Employer branding means building trust between potential employees and employers by communicating what makes working at your company unique, the culture, values, mission statement etc., all of which help employees understand why they would want to work there.

Top talent has many options and they're going to go where they feel comfortable, they're happy and they're supported.

Employer brand is a critical part of the employment process. It's a tool to attract and retain top talent, and it's more than a logo--it's a promise to employees that you will deliver on your promises.

Top talent has many options and they're going to go where they feel comfortable, they're happy and they're supported. If your employer brand isn't communicating these things clearly enough for them to see it in their mind then you need to make some changes so that when someone thinks about working at your company, this is what comes up:

  • A great place to work

  • An employer of choice

  • A company that cares about its employees

These three things are the most important components of an employer brand. If you're not communicating these things clearly then your company will have a hard time attracting and retaining top talent. You may be able to do some quick fixes to make it look like you care about your employees (like providing free food or drinks), but in order for an employer brand strategy to be effective it needs to be more than just a logo on a t-shirt or coffee mug.

Don’t cut corners and hire a marketing agency.

Your employer brand is one of your most valuable assets, and it can be used to attract and retain top talent. By creating a strong employer brand, you can improve your recruitment efforts by focusing on what matters most: the candidate experience. The key to building a successful employer brand is creating an environment that aligns with your company’s values and mission. By doing this, you’ll be able to attract the best talent that fits both your culture and business needs.

Don't be shy to work with a recruitment agency (LIke Us!) to help you improve your employer brand and attract the best talent. A good recruitment agency will be able to create a strategy that aligns with your goals and objectives and will work with you to implement it.

RAD Potential Advisory helps organizations attract and select quality hires. We will remove any frustration you ever had about hiring, to become a believer that quality hiring is the magic ingredient as to why your company is thriving. Contact us and let’s recruit better together.

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