Robert A. Dougan, M.A.
Recruiting Automation Produces More Candidates With Less Work
Updated: Jul 20, 2021
Back in 1978, 400,000 units of a little-known invention called the answering machine was released to the world to help businesses and households answer calls using voice automation. Then eventually cell phones became more popular in the ’90s where built-in voicemail was invented and still even used today.
Now, living in the age of convenience we seek real-time help, in a real-time world, where we are seeing the rise of the robots with A.I, machine learning, and natural language processing chatbot technology. Automation is here to stay in recruiting and talent acquisition and will just keep getting better all the time to enhance the hiring process to land your next job.
THE AUTOMATION ADVANTAGE
Automation in social apps like Facebook have a significant efficiency advantage in the hiring process where they can help recruiters and candidates:
24/7 career branding.
Attract & engage candidates.
Screen and covert more candidates.
Schedule interviews quicker.
Automated recruiting conversation.
Have real-time conversations about the company & job.
Schedule an interview with recruiters.
For example, the U.S. Army uses an automated virtual recruiting conversation agent to engage more recruits. The US Army realized that if they wanted to ramp up recruiting then they needed to try and reach out to as many people as possible, and that meant even outside of recruiting office hours. To do this, a “sleepless Robo-recruiting sergeant” appearing from the goarmy.com website to Facebook and other social media channels became an important part of their recruiting campaign.
The advantages of automation in the recruitment process were recently highlighted in a study carried out by Phenom in March of 2020, where Automation on career sites converts more candidates than those without:
95% more job seekers become leads.
40% more job seekers complete an application.
·3% more job seekers click apply on a job requisition.
The highest automation engagement occurs outside of traditional 9am to 5pm business hours:
66% of total chatbot interactions.
60% of completed applications.
48% of apply clicks.
As you can see from these statistics, automation extremely valuable as a recruitment and engagement tool to help with the candidate experience, but also to allow candidates to engage with the employer brand to find the right job that would fit them best. WHY AUTOMATION?
Using automation in the candidate engagement process allows for real-time answers to candidate questions about the company or the job. Too often, job descriptions are vague, and the candidate must do a ton of research to learn more. In the real world, a lot of people do not have the patience to do the research and they want instant access to information to make real-time decisions. This lack of real-time information then leads to potentially losing out on a candidate because companies neglected to inform candidates well enough in the job description or on the corporate website.
Automation in recruitment gives companies a significant advantage in allowing people to engage in real-time, worthy conversations to not only learn about your corporate culture, but also any questions they might have about the job itself. It is a win-win for both the candidate and recruiters because candidates get the answers they need, and recruiters have more engaged candidates who are really interested in the opportunity.
Automation is extremely helpful to recruiters as well by being able to create efficiencies in administrative tasks such as sourcing, screening, scheduling, and answering candidate questions. As organizations look for ways to cut costs and create efficiencies in the recruitment process, then it will be important to look closer at automation technology to enhance their digital transformation strategy.
CANDIDATE EXPERIENCE IMPROVED
The key to driving more conversions of candidates is to be able to provide a consistent, personalized candidate experience and engagement in the recruitment process. Remember, most passive candidates are looking for jobs typically outside of work hours, and what they are doing is looking for answers to see where they might make their next job move.
Having a 24/7 communication channel that feels like a real conversation online augments the candidate journey. Also, remember automation also can be customized to reflect the types of conversations you want to have with recruits so that your messaging stays consistent with your brand.