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about us

RAD Potential began with a mission to help companies make their hiring more effective. We recognized that hiring the right people through an effective lean recruitment process was critical to an organizations success.


The number one complaint from most organizations was that they were not able to find enough quality candidates to fill their jobs. This is where RAD Potential was born, which was to show you how to recruit and hire more diverse, productive, engaged and retained employees using our proven strategies and solutions.


Our value proposition is to help organizations deliver a pragmatic and sustainable approach to attracting quality hires. We will ensure the right people, process and technology are in place to empower leaders to build a recruitment plan that works. We will remove any frustration you ever had about hiring, to becoming a believer that quality hiring is magic ingredient why your company will thrive. 

We are ready to help! Your success is our success. Contact us to learn more about our services.     

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President & Founder


Robert A. Dougan, BRLS, MA

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Robert A. Dougan (i.e., R.A.D) is the founder and President of RAD Potential. With over 20 years of professional experiences, he learned early that in order to be RAD at anything, meant taking chances and trying new things...